There are more than 1,000,000,000 websites on the Internet. This is 1 website for every seven people on the planet, 1 website for every 2 people on the internet.
The internet has become the place for your business because the internet has become the place where nearly all of your customers and potential customers are going to go. People go to the internet for everything, what if they go to the internet for you and you’re not their? But how to attract the right customers to your website? Extend your website outreach with high-quality SEO services.
A business not being on the internet in some form is like giving money away to their competition. Even if you’re on the internet already. You might be doing it wrong.
In this article I am going to to lay a solid foundation on what you need to be thinking before, when, and after you put your business on the internet.
The internet is where people go to solve problems
Not only should your business be on the internet. Your business should be all over the internet. You want people talking about your business everywhere. Most of all, you want people talking about how your business solved or is solving their problem.
You want people talking about your business on their Facebook page. You want people talking about your business on their google plus, on their Pinterest, on their Instagram. You want people talking about your business on their blog, you want people talking about your business on their website. You want your competitors talking about you business. By the way. Never compare your products or services to your competitors products or services.
Sale the Sizzle Not the Steak
Let’s say for instance that we own a plumbing business. We don’t want to tell people what they already know. In fact, the human attention span is fairly short so once a person believes they know everything there is to know about what it is we do, they typically stop listening, or reading, or watching, unless we are compelling. What we do is the Steak.
What we want to do, both online and offline, is tell people about the benefits we have have to offer. Maybe that’s cleaner drinking water, fast drainage, annual savings etc… in fact we want potential customers to tell us the benefits of what we have to offer. What if if your drinking water was cleaner, what if you could save money every year? Those things are the sizzle. Those are the things that are going to make people do business with you, as opposed to any other plumber they can find.
I’m saying this because the internet is where people go to solve problems, find solutions, get answers, seek help. Every small business is trying to sell “their thing”. Very few businesses are trying to sell how “there thing” is going to enhance my life or business.